Apple posted a funny commercial the other week to promote their sustainability efforts, and it has been getting a lot of backlash from "ESG influencers" here and elsewhere.
I have to say, I'm super tired of hearing people yell "not good enough" or "greenwashing" when companies promote their esg activities.
I don't care about Apple, they can take it, but it's a problem when we take some of the frontrunners on sustainability and publicly bash them on their sustainability initiatives (i.e. actual sustainability initiatives, I'm not referring here to the very real greenwashing that also happens and should be called out).
The consequence is that companies that don't have the same resources as Apple, but want to do better, look at the backlash leaders like Apple gets, and decides that it's too risky for them to communicate about their inferior sustainability efforts out of fear of a PR backlash.
I've met too many companies that are afraid to share their efforts for this exact reason.
This is sad and works against everyone. If we're not able to share and learn from each other, then progress will go slower.
Apple may not see you trying to push them to do more, but others will see it, and the hundreds of similar examples, and may decide to sadly not share their efforts.
Let's keep calling greenwashing attempts out, but let's also be more like cheerleaders than police officers.
Oh yeah and if you haven't seen it, link to the commercial in the comments. Regardless of where you land on this, it's a funny ad! 😅
Comentarios