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Writer's pictureThomas Buch Andersson

Going fast to go slow

3️⃣ places where you need to "go slow" to "go fast" and achieve your #supplychain #sustainability goals 🐢🐇


The term "go slow to go fast" originates from sports and sometimes get applied to entrepreneurship as the antithesis to “move fast and break things”.


The idea is that if you rush into things, you get the form wrong, and end up spending more time getting to the desired result. E.g. an athlete that rush into repetition of the wrong movement, or an entrepreneur that builds the wrong thing because they don't spend time testing and iterating with customers.


I got reminded of the phrase this morning rushing to my train seat with too many things in my hands including a hot coffee, and the real risk of spilling everything everywhere 😂 Calm down Thomas. Go slow.


So how have we seen this happening in sustainability and sustainable supply chains?


1️⃣ Rushing to send esg surveys to #suppliers and ending up not getting responses you use for anything, having to scrap the questionnaire you developed and do something else.


2️⃣ Rushing to collect too granular information, e.g. #LCA data (lifecycle analysis data, product level emissions) and setting up a whole systems and targets for that. Ending up realizing suppliers are not ready for LCA and don't even know their overall emissions, and haven't set targets to reduce them.


3️⃣ Evaluating broad meaningless “sustainability” profiles, realizing that those black box #ESG scores they've purchased actually doesn't mean anything.


Sustainability is urgent and every day the pressure increases. As target deadlines come closer, it's good to remember that great execution sometimes requires you to stop up, take a deep breath, take deliberate decisions, and then move fast 💪🚀


Do you have any examples of where you deliberately went slow to execute faster?

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